The sad demise of the word “nice”.

Lev David is a writer and media consultant with a startlingly fresh approach to communicating your message.

 The words and ideas are lean, precise & simply unstoppable.

Smacking the mainstream media’s arse since he was 15, good enough is never good enough for Lev. Screw ordinary.

The world is a mess of messages. Cut through.

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Perhaps you were told. Perhaps you overheard it. But somehow, somewhere it happened to you too.

For me, it was a high school English teacher forbidding our class to use it in our writing. She called it a “style no-no”, which was odd, given that her relationship with style seemed generally strained, both in her words and her wardrobe.

The word nice, we were told, was insipid. Weak. Whenever and wherever the anti-nice-propaganda started, the sentiment spread virulently. And we became the good people who stood by and did nothing as the genocide of those four, innocent little letters began.

Calling something or someone “nice” was thought of as a veiled admission of disinterest, or worse that it/him/her wasn’t significant enough to bother forming proper opinion on at all. But that was only the start of it.

Nice, shooed by an embarrassed world into the back alleys of the vocabulary like some shivering street child, fell victim to that perverse, sweaty villain of language, Sarcasm.

“That’s nice,” came to mean: “Actually, that’s rubbish. I’m just too smarmy to come out and say it.” More than ever, nice was a four-letter-word.

Gurus of style, wearing their full-length leather jackets and sunglasses indoors, waved their arms about, flashing wild heroin eyes, hunting the nices out of the pages in which they once gently grazed. Those they missed were caught in nice-traps. No nice was safe. Nor was an alright or okay.

We were encouraged, nay, implored, nay, ordered to be certain. To give our sentences balls. Things couldn’t be just nice! Why not great? Grand! Amazing! Incredible! Strong words! Definite words, prickling with invisible exclamation marks! Bold words for bold times.

Sentences, running wild along neon lines, were pinned to pages with rivet guns and throwing knives. There was no doubt about what anybody was thinking. They just said it.

This was more than an attack on a word, though. This was an attack on a state of mind and just a small part of the tyrannical land grab for the ungentle world of extremes--

Hard heroes, fast women and fast food. 3 hour season finales, 2-minute noodles and 1-touch microwaves. No more Mr. Nice Guy. Nice guys finish last. Have a nice day? I don’t think so.

Now, we’re hooked on unambiguous things--pop-up presidents battling paper villains. Number one songs and Best Picture Oscars. Nice isn’t of this world. It shifts in its seat uncomfortably, looking distractedly around the room. But I like it for that.

I can’t defend nice against everything. It has a definite indefiniteness about it, but is that so bad? There’s a sweet honesty in middleness, and so many things are nice in the nicest possible way.

Ever had a random Tuesday that feels, from the morning, like the lazy end of a Friday? You might not get much work done, but that’s okay. And nice.

Mint tea is nice. Having a cat curled at your feet as you work at your desk is nice. The way babies’ hands close around your giant fingers is nice. And amazing. But nice, especially.

Having somebody cover you with a blanket when you fall asleep in front of the TV is nice. Particularly when you both know that you’re not really asleep, but neither says so. Semi-colons are nice; like the word nice, in fact, they’re a sort of compromise between two too-definite things.

Austen is nice. (I’m talking about Jane, the writer, though. Not Stone Cold Steve, the professional wrestler. He’s not nice. He’s great!)

And, yes, the word is sometimes a thing to hide one’s true feelings behind. But does everything need to be so damn courageous?

“You’re nice,” says she to he, using the word as a Spanish fan behind which to hide her giveaway smile.

The way I see it, there aren’t so many words in the world that we can afford to lose one, let alone systematically exterminate it.

In uncertain days, we need words for uncertain things. Words which don’t give too much away. And if they lie a little, that’s both alright and okay.

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[The print rights for this article are available.]

© 2005 Lev David