LevDavid.com | Cut through | More about Lev David

More about Lev David

Lev David is a writer and media consultant with a startlingly fresh approach to communicating your message.

The words and ideas are lean, precise & simply unstoppable.

Smacking the mainstream media’s arse since he was 15, good enough is never good enough for Lev. Screw ordinary.

The world is a mess of messages. Cut through.

Lev David is a startlingly original media mind.

Born in August, 1980, Durban, South Africa, Lev David started writing professionally when he was only 15 and never stopped.

Although he tried valiantly to lead a more ordinary life by studying economics at university, his inventive and comic social commentary in Durban newspaper resulted in him being headhunted by one of South Africa’s major independent radio stations, East Coast Radio.

At 21, he was the youngest person to produce the country’s longest-running breakfast show. He went on to produce a breakfast show for one of South Africa’s biggest TV and radio personalities, Darren Scott, and then the most ambitious breakfast show in South Africa’s radio history—a totally anchorless breakfast show.

Along the way, Lev inadvertently became one of radio’s most unusual radio personalities—with a trademark deadpan delivery and dry wit, he was once called “the most un-radio person on radio”.

Unusually, for all his deadpan sensibilities Lev has a taste for danger—he’s broadcasted while shark-diving (without a cage), standing on the crown of a hot-air balloon in Durban City, and setting the African high-altitude ballooning record along with balloonist Gary Mortimer (www.airborneadventuresafrica.com).

His appearance on a celebrity edition of The Weakest Link caused a stir for days on national radio.

Even as he works within and alongside the commercial media, Lev has been consistently outspoken about the sins and stupidity of the mainstream.

Having resigned from East Coast Radio in 2005, Lev continues to write occasionally (and hilariously) for several major publications, including South Africa’s internationally celebrated and awarded Mail & Guardian.

Lev is also intimately involved in the development of a major TV series which, though still under wraps, is virtually guaranteed to send South African TV shuddering out of the grey.