Monday, August 21, 2006
That old thing again.
It's great to see Apple advertising on primetime TV, but I'm not sure about the ad for the iPod Hi-fi. Look, it's perfect. Well written. Beautifully shot. And, as do all good ads, it makes one good point well. But that voice. It's just the wrong voiceover artist. Middle-aged white male who sounds suspiciously like a voice artist droning on about inviting his girlfriend over to his embarrassingly tiny apartment? It just sounds wrong. Steadily, the industry's coming around to the fact that honest, clear, "common" voices just work better. I didn't expect Apple to be one of those who hasn't yet caught on.
As for the Apple Hi-fi itself... cool, hey? Very pretty. No doubt performs like a beast. I'm still hooked on my Bose SoundDock, though. Love her, love her, love her.
About Me
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- Name:Lev David
- Location:South Africa
Lev David is a writer and media consultant with a startlingly fresh approach to communicating your message. With words and ideas that are lean, precise and simply unstoppable, he has been smacking the mainstream media about the arse since he was 15. Good enough is never good enough. Ordinary gets a bullet in the head. The world is a mess of messages. Cut through.